About Us

BEHIND THE ARTISTRY.

Meet the founder.

I’m Abby, the hairstylist and creative behind HairByAbby and the founder of AB Society.

My journey as a hairstylist has been about more than creating beautiful hairstyles. It’s been about developing my skills, understanding my techniques, and learning the little details that make a difference in the quality of my work.

Over the years, I’ve spent countless hours behind the chair refining my craft, building my business, and discovering what works for me. Now, I’m bringing that knowledge beyond the salon.

THE VISION BEHIND AB SOCIETY.

I created AB Society to give aspiring and experienced hairstylists access to the education, techniques, and resources I’ve developed throughout my journey.

I believe learning to braid should go beyond simply watching someone recreate a hairstyle. Understanding your hand placement, grip, hair control, and the reasoning behind each step is what helps you become more confident and consistent in your work.

AB Society is where artistry meets education, with virtual courses, digital guides, and resources designed to help you continue growing.

MORE THAN JUST A TECHNIQUE.

Whether you’re learning your first stitch braid or refining skills you’ve already developed, I want AB Society to be a space where you can invest in yourself and your craft.

Because mastering your craft starts with understanding it.